Privacy statement

Personal information we collect

“Personal information” means any information that can be used to identify an individual directly (on its own) or indirectly (in combination with other information) pursuant to Canadian privacy laws.

Personal information does not generally include any business contact information that is solely used to communicate with you in relation to your employment, business or profession, such as your name, position name or title, work address, work telephone number, work fax number or work e-mail address.

We may collect, use, and disclose different types of personal information, depending on our relationship with you. Generally, we collect the following types of personal information (not all of which may apply to you):

• identity information, such as your name, username or similar identifier, date of birth and gender;
• video and audio recordings while using the products/services;
• speech, voice and text data;
• contact information, such as your billing address, e-mail address and telephone numbers;
• financial information, such as your bank account number and payment card details used to purchase products or services;
• technical and usage information when you use our website or application, such as your internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website or application;
• information provided via surveys and contests;
• marketing and communications information, such as your preferences for receiving our newsletter; and
• other information you may voluntarily provide to us in your use of the products/services.

How we use your personal information

We generally use your personal information for the following purposes:

• to determine your eligibility for our services in accordance with applicable laws and our policies;
• if you use any of our website or application, to administer your use of the website or application;
• to respond to your inquiries, complaints or requests;
• to communicate with you through our newsletter;
• to manage our business and our arrangements with our clients, including to detect and prevent errors and fraud;
• to improve the effectiveness and efficiency of our operations, products, and services (including to train our artificial intelligence model);
• to investigate legal claims and protect our rights, operations or property;
• for such other purposes as you may consent to from time to time; and
• as otherwise required or permitted by law

How we share your personal information

We generally identify to whom, and for what purposes, we will disclose your personal information (and we obtain your consent to such disclosure) at the time we collect your personal information.

We may disclose your information when we believe such disclosure is required or permitted by law. In addition, we may disclose your personal information to a third party in the event of any significant business transaction, such as a merger or reorganization.

We may rely on service providers to perform a variety of services on our behalf, such as payment card processors, hosting service providers, technical support providers, and data storage and processing service providers.

Your consent to the collection, use and disclosure of your personal information

We may collect, use, and disclose your personal information with your consent. How we obtain your consent, including whether it is express or implied, will depend on the circumstances and the sensitivity of the personal information in question. Generally, we will seek your consent at the time we collect your personal information, either orally, electronically, or in writing.

If you provide personal information about another individual to us, it is your responsibility to obtain the consent of that individual to enable us to collect, use and disclose their information as described in this Privacy Statement.

If you wish to withdraw your consent to our collection, use or disclosure of your personal information, please contact us using the contact information in the “How to Contact Us” section below. We will accommodate your request to withdraw consent, subject to legal or contractual restrictions. Withdrawal of your consent may mean that we will no longer be able to provide you with certain products or services.

In certain circumstances, we may collect, use, and disclose your personal information without your consent to the extent permitted or required by law.

Our use of cookies

A “cookie” is a small text file that contains information and is stored on your computer. We generally use cookies and similar tracking technologies, such as web beacons and pixels, to automatically collect information about your use of our website and your interaction with our emails. Information we collect may include your IP address (or proxy server), device and application identification numbers, location, browser type, internet service provider and/or mobile carrier, pages and files viewed, searches, operating system and system configuration information, and date/time stamps associated with your usage.

We may use this information to facilitate the use of our website, for our business or analytical purposes (including to assess website traffic and track search criteria), and, with your permission, to personalize web pages according to your choices and interests.

We may also use this information to engage in interest-based advertising (also known as targeted or behavioral advertising) in connection with your use of our website, and across third-party websites or service offerings when you leave our website. Interest-based advertising means that your preferences and interests are collected through cookies or similar technologies and then used to provide you with advertising and marketing materials that are relevant to you, based on those preferences and interests.

To accept or decline cookies associated with our website, you may do so through the cookie banner that appears when you first visit our website or available at the bottom of the page. You can also adjust your web browser settings so that you automatically deny the storage of cookies or are informed each time a website requests to store a cookie. Previously stored cookies can also be deleted through your web browser. Please refer to your web browser’s help pages for more information. Some areas or features of our website rely on cookies and may not work if you delete or decline cookies. For more information about cookies generally please visit www.allaboutcookies.org.

Google Analytics

Our website may use Google Analytics, a service from Google LLC (“Google”), which uses cookies. The information collected by the cookies (which includes your IP address) is transferred to Google who stores and processes the information in the United States. Google uses the information to provide us with an analysis of your use of our website, overall use of and traffic on our website. You can opt out of Google Analytics by downloading and utilizing the Google Analytics Opt-out Browser Add-on. By using our website, you understand and acknowledge our use of Google Analytics.

Opting out of marketing communications

If you no longer want to receive marketing-related e-mails from us, you may opt out by clicking the “unsubscribe” link at the bottom of any e-mail you receive from us. You may also opt out by contacting us directly using the contact information in the “How to Contact Us” section below.

If you opt out from receiving marketing-related e-mails, we may still need to send you communications about your use of our products or services, or other matters.

Retention, storage, and international transfer of personal information

We generally will retain your personal information for as long as necessary to fulfill the purposes for which we collected it, and for a longer period when permitted or required by law.

We may transfer your personal information outside of your province of residence or outside of Canada to fulfill the purpose for which we collected it, including for processing and storage by service providers. While your personal information is outside of Canada, it is subject to the laws of the country in which it is located, which may have different data protection laws than Canada. Those laws may require disclosure of your personal information to authorities in that country. For more information about our policies and practices regarding service providers outside of Canada, contact us using the contact information in the “How to Contact Us” section below.

Information security

We have implemented physical, organizational, contractual, and technological security measures in an effort to protect your personal information from loss or theft, unauthorized access, use, or disclosure.

Despite these measures, we cannot guarantee that our safeguards will always be effective. A breach of security safeguards can result in risks such as phishing and identity theft. We will address such breaches as required by law.

We may also require that you assist us in safeguarding your personal information. For example, if you create an account through our website or application, you should use a unique and strong password and not share your password with others.

If you have reason to believe that your personal information is no longer secure, please contact us immediately using the contact information in the “How to Contact Us” section below.

Accessing and updating your personal information

We expect you to supply us with updates to your personal information, when required. We will not routinely update your personal information unless such a process is necessary.

You may make a request to review any personal information about you that we have collected, used, or disclosed, and information about those uses and disclosures, and we will provide you with any such personal information to the extent required by applicable laws.

You may also challenge the accuracy or completeness of your personal information in our records. If you demonstrate that your personal information in our records is inaccurate, incomplete or equivocal, we will amend or delete your personal information as required. We may transmit the amended information to third parties to whom we have disclosed your personal information.

We may require that you provide sufficient identification to fulfill your request to access or correct your personal information. We will not charge you any fees to access your personal information in our records without first providing you with an estimate of the approximate fees, if any.

Third-party websites and services

We may provide links to third-party websites for your convenience and information. We may also make opportunities available to you to purchase, subscribe to, or use other products or services from third parties with different privacy practices. Those other websites, products, or services are governed by the privacy statements and policies of the respective third party. This Privacy Statement does not extend to any websites, products, or services provided by third parties. We do not assume responsibility for the privacy practices of third parties not acting on our behalf and we encourage you to review all third-party privacy statements prior to using third-party websites, products, or services.

Children’s personal information

Our products and services are not intended for children under the age of 14 and we do not knowingly collect personal information from children under the age of 14. We encourage parents and guardians to be aware of and participate in their children’s online activities. Children under the age of 14 should not use our products and services unsupervised and should not provide us with their personal information.

If you believe your child has provided personal information, please contact us using the contact information in the “How to Contact Us” section below. Parents and guardians are requested to review this Privacy Statement and discuss its main features with their children, in a manner that the child will understand.

Changes to this Privacy Statement

The Privacy Statement was last revised as of the date that appears at the top of this page.

From time to time, we may make changes to this Privacy Statement. When changes are made, they will become immediately effective when published in a revised Privacy Statement posted on our website, unless otherwise noted. We may also communicate the changes to this Privacy Statement by other means.

How to contact us

All comments, questions, concerns, or requests regarding your personal information or our privacy practices should be forwarded to our Privacy Officer as follows: